当前位置:首页 > health > 正文内容

Why this Tampax tampon ad was banned in Ireland

admin3天前health244

A tampon ad in Ireland has been banned, after causing "widespread offence" for it's "sexual innuendos" and "excessive detail".

The "Tampons and Tea" ad was taken off air by the Advertising Standards Authority of Ireland (ASAI) after they reviewed 84 complaints, mainly from women.

Read More

  • Petition to remove GST from pads and tampons started as school project, now has 20k signatures - NZ Herald
  • Northland teen who suffered toxic shock syndrome from tampon urging others to know the signs - NZ Herald
  • 'World first': Countdown moves to call pads, tampons, and menstrual cups what they are - NZ Herald
  • Shoppers urged to donate pads, tampons for needy - NZ Herald

In the ad, an actor posing as a TV presenter on a chat show asked the audience: "Tell me, how many of you ever feel your tampon?" Then an audience member raises her hand and says: "You shouldn't. It might mean your tampon isn't in far enough. You've gotta get 'em up there, girls."

Hands then demonstrated how to use the tampon and applicator with the tagline: "Not just the tip, up to the grip", before the presenter said: "So get 'em up there girls, with Tampax."

Advertisement Advertise with NZME.

Proctor & Gamble, which owns Tampax, said the ad was educational and meant to be "lighthearted" and speaking on a "very common usage question".

There were 84 complaints made over the Tampax ad. Photo / Tampax There were 84 complaints made over the Tampax ad. Photo / Tampax

Some of the complaints suggested the ad was demeaning to women because it suggested that women didn't know how to read instructions or use the product.

Several complaints also suggested the tagline "get 'em up there, girls" had sexual connotations and that the Tampax ad was sexualising the wearing of tampons.

The ASAI did not uphold complaints that the ad demeaned women, contained sexual innuendo or was unsuitable for children. But the complaints of general offence were upheld.

ASAI said in its decision: "The Committee noted the Code required that advertising should not cause grave or widespread offence."

"They did not consider that the advertisement had caused grave offence. They noted, however, the level of complaint that had been received and the concerns expressed by complainants about the advertising and considered that it had caused widespread offence. In the circumstances, they considered that the advertisement had breached Section 3.16 of the Code."

A statement on Tampax's official Twitter read: "We believe in normalising the conversation around periods through awareness, information and education. This advert was designed to address a very common usage question and to educate how to use our product correctly in a straight-talking way."

版权声明:本文由天辰注册发布,如需转载请注明出处。
分享给朋友:

相关文章

Prince Philip turns 99 at Windsor Castle amid Covid-19 pandemic

Prince Philip marks a major milestone today, celebrating his 99th birthday with a private lunch at...

US coronavirus cases hit all-time high

New coronavirus cases in the US climbed to an all-time high of more than 50,000 overnight meaning t...

Nicola Alpe: Why those returning to New Zealand need to 'surrender' some rights

Nicola Alpe is a Kiwi usually living in Los Angeles navigating Americans, motherhood and bad traffic...

Love lockdown: Surge in Kiwi couples getting engaged post-lockdown

Get the champagne on ice Kiwi lovebirds - a recent spike in engagement ring sales has proven that l...

Princess Beatrice reveals impact of learning disability, dyslexia

Princess Beatrice suffered with low self-confidence due to her dyslexia. The 31-year-old royal was...

Khloe Kardashian reportedly back together with 'serial-cheater' Tristan Thompson

Despite a slew of cheating scandals, Khloe Kardashian and Tristan Thompson are said to be giving th...

发表评论

访客

◎欢迎参与讨论,请在这里发表您的看法、交流您的观点。